Guinness - Spoken Word
Creative team from Saatchi & Sattchi London
Featuring the slam skills of poetic performer Ainsley Burrows, the spot presents a powerfully narrated first-person story of one man's journey to greatness. We shot the film on location in a stark New Jersey warehouse. We felt pretty strongly that featuring Ainsley in this type of space would bring in some important texture, personality and grit -- and also that it provided an interesting visual metaphor for the "theater of his mind."